Proposal Supplemental Material

State Innovation Exchange

Welcome
State Innovation Exchange!

Dear Six, 

Thank you for the opportunity to submit a proposal for Branding and COmmunication Services. Please see additional details and case studies that reflect our capabilities.

– Prymel ELements + Omni Public

Company Overviews

Prymel Elements

We are branding and consulting agency fueled by our passion for helping brands thrive. We provide an intimate experience that allows our clients to retain their voice throughout the entire process.

At our core, we are storytellers, visionaries, and dreamers who foster experiences and infuse holistic solutions from branding that evokes emotion, to design that brings ideation to life and captivating campaigns that evolve your brand and inspire impactful change.

Led by self-made entrepreneurs, Allysen Kerr, and Djeneé Dunn, Prymel Elements is branding and consulting agency based in the heart of Tampa Bay. We are proud to help minority owned businesses and nonprofits bring visions to life. To date, we’ve served over 300 clients across the United States and the Caribbean.

OUR METHODOLOGY

  1. Originate: Your “why” is derived from a story deep within, an origin like no other. We’re here to empower you to share it with the world.
  2. Mold: We work with you to mold a unique foundation through a time-tested approach.
  3. Refine: We assist you refine your vision by unearthing who you are at your core.
  4. Discover: We live for those “aha” moments, discoveries that help you connect the dots.
  5. Forge: Our intention is to not only forge brands but to create strong, enduring, and successful legacies.

Omni Public

Omni Public is an innovative public affairs and public policy firm that is driven by excellence, fueled by ingenuity, creativity, and vision. Our signature ability to consistently deliver flawless communication and project management make realizing your vision a reality.

We are a full suite public affairs firm that excels in launching novel initiatives, technologies and concepts. We aid in the deployments of such concepts and ideas into the marketplace and navigate media, government and industry. We have partnered, worked and interacted on various projects with companies such as Tesla, Google, Hyperloop Transportation Technologies, Bird and Uber.

Sensing the need for dedicated handling of this highly specialized aspect of modern enterprises, professional public outreach firms offer their expertise to organizations, effectively becoming partners by taking care of their outreach needs. By employing the services of our firm, you can safely adjust the need for setting up a specialized department with its extensive requirements, or you can facilitate your marketing team with highly experienced and professional support at key moments in your overall strategy.

Our extensive knowledge of the marketplace and knowledge of new trends enables us to produce an unparalleled communications plan. We will prepare a uniquely tailored content strategy capitalizing on the right voice and the best channels to reach your audience and achieve your marketing goals.

We aim to position SiX as a local, statewide and national trends thought leader in targeted regions through interviews with high-end publications and unique programming. We will increase SiX’s overall presence within targeted regions and promote the company’s visibility. We believe in extensive and continued consultation with our clients before producing a campaign or promotional message. Our public affairs campaigns are essentially aligned with the client’s business plans, their goals and strategies since we aim to serve as a veritable arm of the client’s business.

Meet Your team

Allysen Kerr

Lead Brand Consultant

Prymel Elements

Allysen Kerr is a brand developer, graphic designer, storyteller, and entrepreneur. An alumna of the University of Florida’s College of Journalism and Communications, she learned the art of storytelling and developed a passion for design and online media.

Upon graduating in 2010, this 5-foot-Jamaican-American spent the next five years obtaining additional skills in publishing, sales, marketing, communications, management and business development.

Today, Allysen is the Principal and Creative Director of Prymel Elements, which crafts and manages brands for start-ups, nonprofits and small businesses.

Prymel Elements specializes in branding, strategy, and design. When it comes to branding, Allysen believes that a strong identity and a clear vision are the core of any organization or business. Prymel Elements not provides only a look but also a brand identity that truly resonates with each client’s ultimate vision and goals. 

Djeneé enjoys collaborating with clients to discover what their lasting legacy will be. By helping to build small and large brands, consulting with non-profits to improve their internal and external company culture, and encouraging personal brands to go beyond the norm, Djeneé has become quickly recognized as a leader in her field. 

Since 2013, when Djeneé went out on her own, she has loaned her special touch to over 200 brands of companies in real estate, technology, hospitality, publishing, renewable energy, and politics just to name a few. Born and raised in the beautiful US Virgin Islands, Djeneé made Tampa, Florida, her home upon graduating from the University of Tampa in 2013, with a BA in Advertising and Public Relation. 

Djeneé serves as Prymel Element’s Principal and Sr. Art Director, where she is responsible for helping clients achieve the best results for their brands through creative strategy, management and execution. Djeneé sits on the Board of Directors for Tampa Connection as Marketing Chair and class mentor; and also on the Board of Directors for Positive Spin, Inc. as Board Chair. Her community outreach also includes groups which have a focus on women empowerment and entrepreneurial growth throughout the United States and US Virgin Islands.

Djeneé Dunn

Lead Brand Strategist

Prymel Elements

Djeneé Dunn

Lead Brand Strategist

Prymel Elements

Djeneé enjoys collaborating with clients to discover what their lasting legacy will be. By helping to build small and large brands, consulting with non-profits to improve their internal and external company culture, and encouraging personal brands to go beyond the norm, Djeneé has become quickly recognized as a leader in her field. 

Since 2013, when Djeneé went out on her own, she has loaned her special touch to over 200 brands of companies in real estate, technology, hospitality, publishing, renewable energy, and politics just to name a few. Born and raised in the beautiful US Virgin Islands, Djeneé made Tampa, Florida, her home upon graduating from the University of Tampa in 2013, with a BA in Advertising and Public Relation. With her migration from a small island in the Caribbean Sea, Djeneé’s brings a sense of cultural sensitivity and a bright outlook to every project. Djeneé officially entered into a partnership with Prymel Elements in 2019, as its Principal and Sr. Art Director, where she is responsible for helping clients achieve the best results for their brands through creative strategy, management and execution. Djeneé sits on the Board of Directors for Tampa Connection as Marketing Chair and class mentor; and also on the Board of Directors for Positive Spin, Inc. as Board Chair. Her community outreach also includes groups which have a focus on women empowerment and entrepreneurial growth throughout the United States and US Virgin Islands.

César Hernandez

Lead Brand Consultant

Omni Public

César R. Hernandez is a first-generation American of indigenous Mayan immigrants from Guatemala. He blazed a trail from New York City to the University of South Florida where he built a foundation to become a leader in the business community and advise some of the brightest minds in the world. Cesar is currently the Managing Director of Omni Public, a full-suite public affairs firm headquartered in Tampa, Florida with offices in New York and California.

César is an entrepreneur, an innovation policy advisor, public affairs strategist and government relations professional. Perhaps his most widely publicized role to-date involves his leadership in working with regional governments advocating for the safe deployment of new technology, concepts and ideas. He was the lead strategist in crafting the first ever public-private partnership between a government agency, a rideshare company (Transdev) and an electric vehicle manufacturer (Tesla) to create one of the nation’s first Hyperlink rideshare and public transit integration projects. He also aided in Florida’s first appropriation to develop feasibility studies to explore advanced transportation modalities such as Hyperloop, aerial transit and autonomous corridors in Florida. He further  helped to introduce micromobilty policy frameworks in the Tampa Bay region, advising for Bird Rides and Scoot.

Nissa Weisser

Director of Operations

Omni Public

Before joining Omni Public as the Director of Operations, Nissa Weisser’s past career experiences range from working as an Advertising and Marketing Executive as well as writing for business development professionals within the DoD and Intellectual Property consulting spaces. She has owned and operated WriteHandGal since 2009 where she has specialized in copywriting, marketing consultation, and business development for start-ups and small businesses. Her specialties include business operations, customer development and retention, professional writing, and project management. Nissa received her Bachelor of Arts from The University of Vermont. She is also the recipient of the Marion Berry Allbee Award for Creative Non-fiction. While her husband was in the army, this Colorado native has lived all over the United States and has finally settled in Tampa, Florida. When not working on all things Omni Public, you can find her hanging out with her two amazing children and training for triathlons.

Before joining Omni Public as the Director of Operations, Nissa Weisser’s past career experiences range from working as an Advertising and Marketing Executive as well as writing for business development professionals within the DoD and Intellectual Property consulting spaces. She has owned and operated WriteHandGal since 2009 where she has specialized in copywriting, marketing consultation, and business development for start-ups and small businesses. Her specialties include business operations, customer development and retention, professional writing, and project management. Nissa received her Bachelor of Arts from The University of Vermont. She is also the recipient of the Marion Berry Allbee Award for Creative Non-fiction. While her husband was in the army, this Colorado native has lived all over the United States and has finally settled in Tampa, Florida. When not working on all things Omni Public, you can find her hanging out with her two amazing children and training for triathlons.

Nissa Weisser

Director of Operations

Omni Public

Case studies

BRANDING | Prymel ELements

IMPACT GLOBAL INTERNATIONAL

Impact Global International had a problem. They were experiencing true growth but their young CEO knew they weren’t ready for the next level. Their culture was disjointed as well as their understanding of who they were as a company. They enlisted the services of Prymel Elements to help them fix their foundation.

Deliverables:

Brand Identity, Brand Development and Strategy, Logo Design, Website Design, + Digital Graphics

See the Final Product: https://impactglobal.energy

*Additional Case Studies and Project Samples Can Be Provided Upon Request

COmmunications and Media | OMNI PUblic

01. Small Business Aligned for Reform (SPAR):

SPAR was formed by a group of neighborhood pharmacists and other advocates who care about preserving patient access and keeping drug costs affordable. Their sole focus is on putting a stop to the anti-competitive practices that PBMs use to short circuit the free market and create health care monopolies, while placing additional burdens on patients and pharmacists.

For audience reach and metrics, visit: https://share.coveragebook.com/b/2d8c811241b81475

02. Immertec:

Immertec uses a new approach to surgical training where they transport surgeons into a surgical suite for real-time training in virtual reality. The way it works is simple: a remote surgeon will use a Medoptic app to schedule training, then, on the surgeon’s side, a camera is set to eye level for a clear view of the surgical suite, then the remote surgeons receive a secure pin to access the live event. Finally, a moderator initiates the live stream and oversees the surgical training. Through this revolutionary VR product, remote surgeons are given the opportunity to experience real-time conferencing capabilities, interactive medical imaging feeds, unobstructed views of the surgical field, and have an open learning environment. Immertec enables medical device companies and their healthcare patients to create scalable training programs.

Case Study: https://share.coveragebook.com/b/98c8098bc14119bd

CEO Erik Maltais on Cheddar: https://cheddar.com/media/immertec-ceo-erik-maltais-on-the-way-virtual-reality-is-changing-the-medical-field

03. Cope Notes:

Founded by Johnny Crowder, a touring musician, creative writer, and motivational speaker, Cope Notes offers positive messaging via text message based on peer support and reviewed by mental health professionals. The service’s unique approach combines positive psychology, digital journaling, and randomized timing to create an anonymous, easy-to-access resource.

For audience reach and metrics, visit: Cope Notes Coverage

Johnny Crowder on CNN: https://www.cnn.com/videos/world/2020/08/12/coronavirus-johnny-crowder-spc.cnn

Industry highlights

Places we've made an impact

FINANCE

RETAIL

NONPROFIT

Technology

START-UPS

Government

REAL ESTATE

HEALTHCARE

EDUCATION